Rugby World Cup Fever: The Best Springbok Ads

Springbok ads that hit home

Rugby World Cup Fever: The Best Springbok Ads

Springbok Ads that hit home

As South Africa suits up in green and gold for the Rugby World Cup to show their support, so did the team’s sponsors. And with these Springbok ads, they stepped up their game. From tear-jerking moments to what South Africa knows best: humour.

Checkers Sixty60’s response the Springboks’ kit

South Africans were not too happy with the alternative Springbok kit, and unanimously said it gives Checkers-vibes. The non-sponsor got it just right.

How it all started, Switch Energy

Got to love how quick they were to respond to Rassie’s traffic light system.

Switched Energy also gave South Africans a lekker laugh with its tongue-in-cheek Springbok ads featuring Bongi Mbonambi, Eben Etzebeth, Canan Moodie, Steven Kitshoff and Damian Willemse.

Generating Gees, King Price

Eskom. There’s not much more to say.

Bring vir my die boks, Courier Guy

Just another example of how Hie’ Kommie Bokke remains part of South Africa’s rugby culture, even 28 years later.

Greatness is Brewing, Castle Lager

This one doesn’t hit with humour, it hits with heart.

5G Your Life, MTN

An oldie but a goodie. With undersea internet cables woes, this is something we all understand.

Silent Choir, MTN South Africa

South African Sign Language became our 12th official language, and MTN was on the nose with this silent version of the iconic Gwijo Song, Thina Siyazalana.

Not a Springbok ad, but from the land down under…

How do we say it in South African again?

“Ag shame Eddie Jones, ag shame man.”

Keep the Springbok fever going with Veldskoen

From Bok Friday to those late night Rugby World Cup games, the Springbok Veldskoen is comfortable, durable and tough…just like the Bomb Squad.

To get the Official Supporters Shoe of the Springboks, visit

Have you watched SLOW’s take on Springbok Rugby yet?

South Africans and their love for the Springboks and rugby are inseparable. But why – from 1995 to today – does this sport have such a tight grip on us? Watch as we explore the culture of rugby in South Africa.